Social media marketing is the use of social media platforms and websites to promote a product or service. This type of marketing uses platforms like Facebook, Twitter, Instagram, LinkedIn, and others to create and share content that promotes a brand or product. This content can include text, images, videos, and other multimedia. The goal of social media marketing is to engage with users and build brand awareness and credibility. By interacting with customers and potential customers on social media, businesses can build relationships and establish themselves as a trusted authority in their industry.

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